Maison de Reefur

Friday August 10, 2012   

Maison de Reefur is a lifestyle shop produced by Rinka.

It opened in Daikanyama this past April and in 1 week over 10,000 people had visited the shop often forming long lines!

It goes beyond just clothing.
The shop sells home items, flowers, wedding attire, baby goods, and more. It’s set up to reflect a Parisian home with even a bed in the “bedroom” and bath goods located in a faux “bathroom” setting. It somewhat resembles a more selective Anthropologie store with an elegantly messy home feeling to it.

There is also a proper cafe on the second floor named “Rosalie.” :hungry:

During production Rinka was insistent that she wanted more than just a clothing store. She mentioned wanting the shop to be enjoyed not only by women, but also by couples and families and even serve as a place of escape for those tired of their daily lives and looking to feel re-energized and inspired.

Thus far, the clothing line is selective and very seasonal. For example, a large beach line was released this summer and most of the clothing sold was beachwear related. Recently Rinka introduced the store’s fall trench coat as well. The clothing, as well as the goods and surrounding aesthetics, truly reflect Rinka’s personal taste and style. A sort of timeless classic casual but sweet feeling to everything.

Popular are the tote bags, the hair accessories, candles, and the Rinka-chan plush charms.

:arrow: You can view the current Maison de Reefur catalog here.

There’s also a few minutes of video about the opening of the store (in English) in the FashionTV video below starting at 7:00min

** Opening Day **

Rinka, producer of Maison de Reefur

The photo on the right is of a dressing room!


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23 Responses to “Maison de Reefur”

  1. sukipooki says:

    This place looks gorgeous! Thank you so much for sharing it! I like how the store sells clothes of all types even wedding dresses hahaha and I’d love to have tea at the cafe!

  2. m says:

    ugh want the tote bags and the super cute keychainnn
    and the store is so nice

  3. Mai says:

    This store looks lovely! It reminds me of a MUJI except a bit more precious and trendy (? if that makes sense)

  4. Zoey says:

    Ah! The store is so cute!
    It makes me admire Rinka too; she’s really tried to cater for everyone with this store but has still retained her own personal fashion and flair.
    I’d love to visit one day! \o/

  5. Kate says:

    Gosh I just love so much of this! It seems also so much thought went into everything there. (:

  6. Lolo says:

    wow i love the kitchen shot of the cute lanterns hanging above the dining table!!!

  7. あいりす says:

    Rinka’s sense is flawless as always :)

  8. mikey kun says:

    loved this idea for this store, I really liked the fact that she had things for men and kids to get too

  9. Honeydew says:

    Oh wow, what a gorgeous and lovely shop to be! I love the idea of how every room has a different theme for the different interests of the people who come to the shop. Very unique and great concept!

  10. Maye says:

    Quite lovely style, a bit relaxed yet classic. I don’t know much about Rinka, but somehow you can feel her vibe in this store.

    And the keychains are really cute!

    Thanks for sharing!

  11. Barbs says:

    I love everthiiing, specially the Rinkachan plush dolls. I wish I could go thereee :)

  12. Mika says:

    Love the photos! Everything looks gorgeous and stunning! *u* I love these types of color combos~ :D Everything looks so dainty.

  13. Reiko says:

    What a lovely concept! Everything is so cute, so paris-ish and so Rinka.

    There’s even wedding dress in the bed room area, like a dream for every woman.

  14. miss wave♪ says:

    Super expensive but soooo cute! I probably couldn’t justify buying a dress but I’d love to just look and check out that cafe!

  15. Mary says:

    WOW! The store looks beautiful!!! I love the bow hairties

  16. Mikka says:

    Oh, it looks so beautiful! I love the delicate style of the store, very dreamy~ And the clothes are just gorgeous. I love feminine styled clothes… I think I never wear them but would love to. Hehe. :D

  17. _lyne says:

    omg i love the concept of this store! can definitely see myself spending hours and hours there~

  18. Lapinou says:

    I love, this store looks amazing! Rinka’s on cover of the new “ar”, she’s so lovely!

  19. Bianca says:

    i just watched the video…ah I wish I could shop there

    im just not to keen on the word reefur :/

  20. Mika says:

    Dear Jenny,
    I hope one day you will write for us a report about your visit to the shop =)

  21. Moni says:

    Ooh! Well, the clothes aren’t quite my taste, but the decor of the store is really cool! I like the apothecary-looking room the most, with the glass-front cabinets full of perfume boxes (I think). The concept is pretty cool too; it’s like a mini department store!

  22. Selvinas says:

    Like the decoration! Classy and a little bit exclusive!
    Now if only she would deliver to Europe for a affordable price, it would be perfect!

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