Joias Brand Spring ‘11 Catalog
Friday, July 8th, 2011 | 62 Comments 
A friend sent me this Joias (ジョイアス) spring catalog. I had heard of the brand but wasn’t very familiar with it, however, I really fell for it! 
It’s a feminine brand style focusing mostly on casual dress. I went ahead and scanned in all the looks from the catalog to share. The theme is “Saint Tropez.” The model for the entire catalog is beautiful Coco Kinoshita.This brand can be found on Magaseek, fashionwalker, and 0101 web channel. 
Jenny posted at 7:58 pm ; Friday
TAGS: fashion
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Jenny
The second outfit I would just wear again and again. I’m going to keep loving cuffed pants and vaguely vintage shirts for a long time.
IT’S MY FAVORITE OF THE WHOLE CATALOG!!!
i like her hair style, i think it would look cute on you!
LOL thanks! Mine was a lot more like this in March~April but it’s grown a lot since then. I’m probably growing mine out this winter maybe though
i see! i was planning on getting mine cut this summer, but i think i will just let it grow longer too. i never had my hair longer than what it is right now
Wow really!? Usually I hear the opposite you know, people who only ever had long hair. I used to only have super short hair for years and years, like a decade! But then grew it long for a couple of years, then went “shorter” this year
. I bet yours would look great long or its current length!
Wow these styles are SO lovely! I see bell bottoms are making a come back? Just a little?
Yeah sorta, following the wider leg trends from this past year or so
Often seen in retro style looks 
You see skinny jeans less & less except for in rock looks, & a few other etc. Definitely lots of leg options out right now!
Oh, wow ! Super cute c:
I especially like the nautical vibes in some of the garments ~
Very spring~summer right!
What cute items and co-ordinates! I love the 2nd photo.
My favorite too! Ah so many people are liking that coordinate \
///////
i love the stripey things!
Border style FOREVERRRRRRRRR xDD It’s been “in style” for years now I don’t think it’s going anywhere thank goodness!
Lots of cute clothing ^^ !!
My thoughts exactly!
Jenny, I can totally see you in all of these looks ♥
IKR I think that’s what she was thinking too, hahahaha! Because I never mentioned liking this brand or anything
wow nice! now I got a bang hahaha according to the number of model who has bang are much higher than.. lol kidding..
It’s cute♥
Vintage style right? and I saw that Mickie shirt is just about to be the same as Nanachan was wearing
I know, Mickey items are so, so popular in so many different brands!! Always in style xD
Ah bangs~~~ it’s funny how they’re sooooooo in style in Japan but in the US it’s not too common to see bangs really. I sometimes feel sorta on the outside with having bangs in the US lol
Hahaha! why so? being different is awesome
Ugh I want EVERYTHING! I need to get in better shape in order to pull off any of those outfits. I love that one light tan top with the white with blue polka dot (bandana?) and tassles on the corner. :3
Oh yeah the little nautical scarf attachment!!
very cute coordinates, and i love the 2nd photo ^^
Same here, it’s my fav look!
Everything is adorable! Thanks for posting these scans, it gives me lots and lots of inspiration! ^^
Great to hear
I love love love the 7th one
The long shirt dress? How classic is that!?
The clothes are lovely ! Thank you so much for sharing ! ^^
-Chanel
Of course, no problem
Oh wow, I love this catalogue! Not only are their clothes very cute, feminine, and casual but their accessories are really nice too. I love that marine style bag!
Agreed, I’ll be watching this brand more closely now
Pretty catalogue! I’ve been a fan of Coco since I saw her in Pinky
You remember Pinky! *clings* I still miss that magazine =Y But yeah that’s where I know both her & Emi from mostly!
I’m really enjoying the feminine florals. Love love love!!
Spring; definitely floral explosion!
wow, great items! love every single one of them.
X
http://asterisque5.blogspot.com
Thanks Sassi
I just fall for this brand too!! Sooo nice coordinates! I think I’ll try and recreate some of them for my new job in the office! Specially the second one is so classy and wonderful
Oh yes, I think many of the key items would work well into business casual etc
So many cute things! :O
Thank you for posting
No problem! I wanted to share it since I wasn’t familiar with the brand
I loveeee it! And her hair is super cute (and she is as well) sighhh hair and clothes envy for sure.
LOL agreeeeeeeeeeeeeeeeed Coco is always pretty & glamorous xO
The catalog is cute and I agree, the second outfit is the cutest! How did you get into Japanese fashion?
Oh it’s a long love story but basically in 2001 I bought my first issue of CUTiE then 2 others, then…. SNOWBALL EFFECT
That’s probably the best “starting” point for me 
OMG SO MUCH AMAZING THINGS! *—-* I WANT IT ALL!
Weeeeeeeeeeeeeeeeeeee ((＾∀＾；))((；＾∀＾))
Wow this is lovely!!! Thanks for sharing or I never would have stumbled across it!
v
No problem! Yeah I wish I had been following this brand sooner xD
Every thing is so cool and airy! *Loves*
Agreed~~ Quintessentially spring! ～～（（（(っ~ω~)っ
Thank you for scanning the catalog! I love Joias =3!
Such adorable coordinates ♥! Love the second outfit and the floral dresses =3!
xoxo
No problem, glad you enjoyed it!
I would never have thought of layering a cute tank underneath a tee! (in case you are wondering which page I’m talking about: The one where the model sat beside the star.)
But I think the weather is way too warm in Singapore to layer it this way.
How have you been?!
Same here, such layering is too much right now here too :(
I’m good. Staying busy, and you?
you should have another post on contact lens. Like, your current collection, what they look like, your favorite so far, etc. I really would love it if you did b/c we have similar eyecolors and i want to get some but I want it to look natural. Bit selfish haha
Hahaha I should~~ I actually have a new pair to review soon. Though all my current pairs I use are labeled under “circle lenses.” My favorites lately are my Cosmo Gray pair
http://sushi-cat.net/index.php?tag=circle+lenses
i wish i could carry off the cute look more but i just look like a pervert…idk…
do you think you’d buy from them??
Such gorgeous, feminine items. I definitely like these styles
Very spring/summery! I like~~