SHUSHU by Fairy Tale

Tuesday, September 20th, 2011 | 25 Comments

I wanted to post some inspo from a shop/brand called SHUSHU because

I thought I already had but hadn’t

Have been stalking this shop for a year now for inspiration.

It’s a popular brand found in Used Mix & Furugi Mix Girls magazine. The shop staff are often also the models found in those 2 magazines plus many more like PS, Spring, SEDA, Mina, JILLE, Nadesico, etc. The brand itself is an extension of a PARCO produced event called “Fairy Tale” which highlights fashion and beauty. It’s mostly original brand items plus some import brands like Free People, etc.