SHUSHU by Fairy Tale

Tuesday, September 20th, 2011 | 25 Comments

I wanted to post some inspo from a shop/brand called SHUSHU because

  1. I thought I already had but hadn’t
  2. Have been stalking this shop for a year now for inspiration.

It’s a popular brand found in Used Mix & Furugi Mix Girls magazine. The shop staff are often also the models found in those 2 magazines plus many more like PS, Spring, SEDA, Mina, JILLE, Nadesico, etc. The brand itself is an extension of a PARCO produced event called “Fairy Tale” which highlights fashion and beauty. It’s mostly original brand items plus some import brands like Free People, etc.


Jenny posted at 4:51 pm ; Tuesday   
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25 Comments »

Theda Bara said
September 20, 2011 @ 5:15 pm

I can definitely see why you stalk this shop for inspiration, the clothing is a really nice combo of feminine and casual. I adore the two-way pieces, having a couple of those in my luggage helped me free-up a lot of room when I traveled this year!

jenny said
September 20, 2011 @ 5:32 pm

Yeah I really like that too~ feminine but casual. It’s nice & as you said many items are extremely multi-functional!

 
 
Tori said
September 20, 2011 @ 5:22 pm

‘Fairy Tale’ is the perfect name for this theme~ everything is so ethereal & lovely! ♥

jenny said
September 20, 2011 @ 5:33 pm

IKR~ the actual shows take it to the next level for sure.

 
 
Ingrid said
September 20, 2011 @ 5:33 pm

I definitely see your style in these photos, especially in the first half! Thanks for showing me, I wish I was more creative with my outfits like you :(

jenny said
September 20, 2011 @ 5:33 pm

Awe well it’s why I’m always hunting for inspiration!

 
 
felicia said
September 20, 2011 @ 5:35 pm

Everything is so youthful and refreshing! I looove it
I wish I could just have everything posted here in my closet right now ; n ;
It’s dead and cold in there… orz

jenny said
September 20, 2011 @ 5:45 pm

I lol’d. It’s dead & cold in there!? I can definitely often relate to that *donates clothing for your cold & dead & possibly lonely I guess closet!* DDDDD

 
 
Shmuberry said
September 20, 2011 @ 6:12 pm

So cute and refreshing

 
Evgeniya said
September 20, 2011 @ 7:05 pm

Ah, I love the lacy navy cardigan, and the navy colar onepiece, it is so feminine and soft. So you!

 
Tatiana said
September 20, 2011 @ 8:06 pm

Total in love with the peter pan collar top and the white lace-ish blouse.

p.s.: Shushu is what I call my boyfriend. Although in Portuguese is written with x, Xuxu, but pronounced the same way. =D

 
Veronica said
September 20, 2011 @ 8:35 pm

Cute!! Now I want to replace stuff I already own with these things that are identical but better quality Loooooool Weeeeep weep weep *I can’t help myself*

 
September 20, 2011 @ 9:16 pm

these outfits look absolutely adorable!! no wonder they have been your inspiration for one year.. Also, I like how the models look and pose.. recently I’ve peeked into vivi, egg etc. and I didn’t like how the models were posing.. :/ The look kind of fake

 
3lin said
September 21, 2011 @ 1:09 am

love love love

 
Angel said
September 21, 2011 @ 1:53 am

everything looks so wearable and girly

 
_lyne said
September 21, 2011 @ 2:53 am

i

 
_lyne said
September 21, 2011 @ 2:54 am

(reposting because my comment got cut off :(

I love your fashion posts! they always give me a lot of new ideas and I can’t wait to try them out. thank you! ^^

 
ミッカ said
September 21, 2011 @ 2:13 pm

Oh, I love every outfit! It’s very similar to the style I love deep down inside, very feminine and casual~ Hehe. I see why you look at it for inspiration. I would like to buy a maxi dress, but it’s so hot and humid here I would die… at least I think so.

jenny said
September 22, 2011 @ 12:52 pm

Awe yes, this is me deep down too I think!

Hum yeah, long dresses can stick the the legs in hot & humid weather :(

 
 
mommo said
September 21, 2011 @ 10:45 pm

I love long dress, and those hair It fits them and asian.
Sadly my mom told me to keep it black for another 3 months after she saw me with brightly orange head !

jenny said
September 22, 2011 @ 12:51 pm

Haha color job gone badly??! It happenes =Y. My mom always hates my hair no matter what. She is very old fashioned and does not like cut hair at all. No bangs, no color, and only super long. =__=;; So I don’t ever care to hear her opinion hahaha

 
 
cin said
September 22, 2011 @ 5:37 am

I bought a maxi dress after seeing this post!! Love the white/denim one Yukako wears~ The chunky straps are so cute!

jenny said
September 22, 2011 @ 12:49 pm

Awe yeah you got a maxi!!

 
 
Ham-Cham said
September 22, 2011 @ 7:19 pm

OMG, love
Sooo gorgeous~
…Now I want to go shopping… (e U e)’

 
Courtney said
October 18, 2011 @ 3:59 pm

This is a nice mix…cute, beautiful and comfy are all here

 
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